16th International Conference of the Society for Global Business & Economic Development (SGBED)




Hosted by ESPM, São Paulo, Brazil  

Academic Conference Partnership:

The 16th International Conference of the SGBED is organized in partnership with the 12th ESPM International Conference in Management and 14th ESPM International Symposium of Management and Marketing.


For Full Conference Program, please visit: https://acadespm-my.sharepoint.com/:b:/g/personal/sgbed2019-sp_espm_br/EXfxIOhT69hNi41H1VJzDjABSh7own_1jbYn5TU6FTtbxQ?e=dkBFhY

For Registration/Payment, please visit: http://pesquisa.espm.br/eventos/16th-sgbed-international-conference-2019/

For information regarding Accommodation, please visit: http://www.sgbed.com/wp-content/uploads/2019/03/SGBED-Accomodation-info-website.pdf

For information regarding Visa, please visit: http://www.sgbed.com/wp-content/uploads/2019/03/2019-SGBED-Brazil-Visa-Information.pdf

For Guidelines for Poster Presentation, please visit: https://acadespm-my.sharepoint.com/:b:/g/personal/sgbed2019-sp_espm_br/EVdtR2pJC45FvKKcOaTzuC8By9FEZFeyyyLK9fIER_FuGA?e=Gv2Mm9



For Submission Guidelines, please visit: http://ocs.espm.br/index.php/SGBED2019/ESPM/about/submissions#onlineSubmissions

For Keynote Speakers, please visit: http://www.sgbed.com/wp-content/uploads/2019/02/2019-SGBED-Info-Keynote-Speakers.pdf

For any conference related inquiries, please email to: sgbed2019-sp@espm.br or mario.ogasavara@espm.br

Nature and Scope of the Conference:

Critics believe that the pursuit of globalization had ignored national and local priorities, and caused wealth and income inequalities, and damaged the environment. Most developed economies assume that globalization and multilateralism largely benefit emerging economies and propose measures to correct imbalances in trade agreements, production and cross-border trade, and control mobility of factors of production; whereas, the developing economies feel being challenged by the reversal of globalization as a limitation to their ability to maintain growth and development.  In view of the conflicts and uncertainties that prevail today, the 16th International Conference of the SGBED invites conceptual and empirical research papers, case studies and applications, and panel proposals on, but not limited to the following topics:

  • Looking Southwards: Multilateralism, Trade Agreements & Conflicts
  • Emerging Markets, Competitiveness of Nations & Firms
  • Social Entrepreneurship & Local Development
  • Marketing, Consumer & Brand Management
  • Marketing Healthcare, Services such as Sports, Eco-Tourism, etc.
  • Diversity, Inclusion & Social Causes in Business
  • FDI, M&As & Greenfield Investment
  • Finance, Accounting, Taxation, Corruption & Bribery Issues
  • Automation & Investment Decision in Manufacturing & Services
  • Economics of Digitalization in Institutions, Government & Business
  • Creative Economy & Bottom of the Pyramid Population
  • Human Resource Management & Organizational Behavior
  • Innovation in Higher Education; Executive Education & Training
  • Agribusiness & Food Management
  • Public-Private Partnerships in Infrastructure
  • Stakeholders & Local/Global Networks
  • Business Ethics, CSR & Sustainable Development

Pre-Conference Activities

  • PDW (Paper Development Workshop)
  • Doctoral Consortium

Post-Conference Activities

  • Tour to visit a Brazilian firm
  • Cultural tours (optional)

Note: Information on company visit and optional Cultural Tours will be posted on the conference website.

Submission Types and Guideline

  • Full Paper (Competitive Session)
  • Research in Progress (Interactive Session)
  • Extended Abstracts (Poster Session)
  • Business Case (Business Case Session)
  • Proposal for Panel Session
  • Full Manuscript (PDW Session)
  • Dissertation proposals for PhD students (Doctoral Consortium)

Manuscript guidelines and instructions for online submission are available at http://ocs.espm.br

Best Paper / Other Awards

  • EADA Martin Rahe Best Paper Award
  • SGBED Best Paper Award
  • ESPM PhD Student Best Paper Award
  • ESPM Master’s Student Best Paper Award
  • ESPM Best Dissertation Proposal at Doctoral Consortium
  • ESPM Best Poster Award
  • ESPM Best Reviewer Award

Fast Track of Peer-Reviewed Journals

  • International Journal of Business Analytics (IGI Global, Scopus)
  • International Journal of Business & Emerging Markets (Inderscience, Scopus, ABDC)
  • Innovation & Management Review (Emerald Publishing)
  • International Journal of Business & Applied Sciences (Cabell’s)
  • International Journal of Information Systems and Social Change (IGI Global)
  • International Journal of Society Systems Science (Inderscience)
  • International Journal of Multinational Corporation Strategy (Inderscience)
  • International Journal of Comparative Management (Inderscience)
  • RAUSP Management Journal (Emerald Publishing)
  • REGE – Revista de Gestão (Emerald Publishing)
  • InternexT – Review of International Business (ESPM)
  • Brazilian Journal of Marketing (BJMkt)
  • Iberoamerican Journal of Strategic Management (IJSM)
  • Iberoamerican Journal of Entrepreneurship and Small Business (IJESM)

Important Dates

Online Submissions Start October 8, 2018
Submission Deadline February 28, 2019
Authors/Applicants Notified by March 31, 2019
Early Registration Deadline April 10, 2019
Registration Deadline for Presenters April 22, 2019
Conference Period June 10-12, 2019

 Registration Fee

Registration Fee* (payment in BRL = Brazilian Reais; approx. in USD)

Early Registration (by April 10, 2019) General Low Income**/Regional Coordinators South America***
Faculty BRL 1,150 (≈ USD 300) BRL 950 (≈USD 250) BRL 750 (≈ USD 195)
Student BRL 750 (≈ USD 195) BRL 550 (≈ USD 145) BRL 390 (≈ USD 100)
Executives BRL 1,150 (≈ USD 300)    


Regular Registration (after April 10, 2019) General Low Income**/Regional Coordinators South America***
Faculty BRL 1,350 (≈ USD 350) BRL 1,150 (≈ USD 300) BRL 890 (≈ USD 235)
Student BRL 950 (≈ USD 245) BRL 750 (≈ USD 195) BRL 550 (≈ USD 145)
Executives BRL 1,350 (≈ USD 350)    


* Accompanying spouse or friend BRL 570 (≈ USD150)

** “Faculty” and “Student” from countries with a GDP per capita of less than USD10,000 (World Bank, 2018)

*** “Faculty” and “Student” from South American countries

For Registration/Payment, please visit: http://pesquisa.espm.br/eventos/16th-sgbed-international-conference-2019/


Refund Policy

We understand that participants who have registered for the conference may have to cancel their registrations due to unforeseen circumstances. While we try to accommodate cancellations to the best of our ability, any cancellation, especially late ones, put SGBED 2019 in a difficult situation. We have to make many of our arrangements well in advance, and, therefore cancellations come at a cost to SGBED 2019. Consequently, the organizers have developed a cancellation and refund policy that takes into account the needs and preferences of the conference and the participants. As such, please note that cancellation requests for an already confirmed registration will be processed according to the following schedule:

  • Cancellation by the Registration Deadline for Presenters (April 22, 2019): a 25% cancellation fee will be withheld for an administrative fee;
  • Cancellation by May 10, 2019: 50% refund;
  • Cancellation after May 10, 2019: no refund.

Reimbursement will be processed after the conference.
Please, all cancellations must be notified by e-mail sgbed2019-sp@espm.br to the Conference organizer.


Principal SGBED Coordinators
Dr. C. Jayachandran, President, SGBED, Montclair State University, NJ, USA 
Dr. Silvio Cardinali, Vice President, SGBED, Università Politecnica delle Marche, Italy

Conference Program Co-Chairs
Dr. Mario Henrique Ogasavara, ESPM, Brazil
Dr. Frederico Araújo Turolla, ESPM, Brazil
Dr. Yam B. Limbu, Vice President, SGBED, Montclair State University, NJ, USA

Conference Executive Committee
Dalton Pastore, President, ESPM, Brazil
Alexandre Gracioso, Academic Vice-President, ESPM, Brazil
Cristina Helena P. de Mello, Dean of Research and Graduate Programs, ESPM, Brazil
Mario Henrique Ogasavara, Head of the Doctoral Program in Management, ESPM, Brazil

Conference Scientific Committee
Dr. Mario Henrique Ogasavara, ESPM, Brazil
Dr. Eduardo Eugênio Spers, ESPM, Brazil
Dr. Felipe Mendes Borini, ESPM, Brazil
Dr. Frederico Araújo Turolla, ESPM, Brazil
Dr. Mateus Canniatti Ponchio, ESPM, Brazil
Dr. Dennys Rossetto Araújo, FEI, Brazil

Conference Track Chairs

Looking Southwards: Multilateralism
Dr. Diego Bonaldo Coelho, ESPM, Brazil

Social Entrepreneurship & Local Development
Dr. Frederike Mette, ESPM Sul, Brazil

International Marketing
Dr. Thelma Valéria Rocha, ESPM, Brazil
Dr. Susana Costa e Silva, Universidade Católica Portuguesa, Portugal

Consumer & Brands
Dr. Vivan Strehlau, ESPM, Brazil
Dr. Eliane Cristine Francisco Maffezzolli, Pontifical Catholic University of Parana, Brazil

Culture & Consumption
Dr. Suzane Strehlau, ESPM, Brazil
Dr. Eduardo Ayrosa, UNIGRANRIO, Brazil

Diversity, Inclusion and Causes in Consumption and Business
Dr. Fabio Mariano Borges, ESPM, Brazil

Global & Local Innovation
Dr. Felipe Mendes Borini, ESPM, Brazil
Dr. Roberto Carlos Bernardes, FEI, Brazil

Innovation & Digital Transformation in Local and Global Business
Dr. Júlio César Bastos de Figueiredo, ESPM, Brazil

Creative Economy
Dr. Diego Santos Vieira de Jesus, ESPM Rio, Brazil

Innovation in Higher Education
Dr. Manolita Correa Lima, ESPM, Brazil

Agribusiness & Food Management
Dr. Eduardo Eugênio Spers, ESPM, Brazil
Dr. Carlos Eduardo de Freitas Vian, University of São Paulo-ESALQ, Brazil

Public-Private Partnerships in Infrastructure
Dr. Frederico Araújo Turolla, ESPM, Brazil

Investment Decision in Manufacturing & Macroeconomic Prices
Dr. Cristina Helena Pinto de Mello, ESPM, Brazil
Dr. Patricia Helena Fernandes Cunha, UFABC – Federal University of ABC, Brazil

FDI & Internationalization
Dr. Jorge Carneiro, FGV, Brazil
Dr. Manuel Portugal Ferreira, Uninove, Brazil

Stakeholders, Local/Global Networks
Dr. João Maurício Boaventura, University of São Paulo, Brazil

Finance & Accounting
Dr. Wilson Toshiro Nakamura, University Presbyterian Mackenzie, Brazil

Human Resource Management & Organizational Behavior for Social and Business Development
Dr. Victor De La Paz Richarte Martinez, ESPM, Brazil

Business Ethics, CSR and Sustainable Development
Dr. Flávio Hourneaux Júnior, University of São Paulo, Brazil
Dr. Kavita Hamsa, University of São Paulo, Brazil

Paper Development Workshop (PDW) Coordinators
Dr. Mateus Canniatti Ponchio, ESPM, Brazil
Dr. Luciana Florêncio de Almeida, ESPM, Brazil

Doctoral Consortium Coordinators
Dr. Ilan Avrichir, ESPM, Brazil
Dr. Marcos Amatucci, ESPM, Brazil

Business Case Session Coordinator
Dr. Ricardo Zagallo Camargo, ESPM, Brazil
Dr. Júlio César Bastos de Figueiredo, ESPM, Brazil

Executive Panel Session Coordinators
Dr. Fábio Mariano Borges, ESPM, Brazil
Dr. Frederico Araújo Turolla, ESPM, Brazil

Proceedings Editors
Mario Henrique Ogasavara, ESPM, Brazil
Frederico Araújo Turolla, ESPM, Brazil
Yam B. Limbu, Montclair State University, NJ, USA
Gouher Ahmed, Skyline University College, UAE
Dennys Rossetto Araújo, FEI, Brazil
Cristina Doritta Rodrigues, ESPM, Brazil

For full conference announcement, please visit http://www.sgbed.com

For any conference related inquiries, please email to: sgbed2019-sp@espm.br


Balancing Globalization & Local Priorities:

Challenges Facing Business in Developed and Emerging Markets

Track 1 Looking Southwards: Multilateralism
Track Chair Diego Bonaldo Coelho (ESPM, Brazil)
  • WTO, Multilateral & Bilateral Trade agreements
  • Cultural, Social & Regulatory Issues
Track 2 Social Entrepreneurship & Local Development
Track Chair Frederike Mette (ESPM, Brazil)
  • Triple bottom line Entrepreneurship
  • Social Entrepreneurship
  • Consumption, indebtedness and over indebtedness
Track 3 International Marketing
Track Chairs Thelma Rocha (ESPM, Brazil)

Susana Costa e Silva (Universidade Católica Portuguesa, Portugal)

  • International marketing development in the digital age
  • Global branding building
  • Marketing in emerging markets
  • International franchising
Track 4 Consumers & Brands
Track Chairs Vivian Strehlau (ESPM, Brazil)

Eliane Cristine Francisco Maffezzolli (Pontifical Catholic University of Parana, Brazil)

  • Consumer brand relationship with companies, places, retail stores etc.
  • Consumers and brands in an international environment
  • Positive and negative consumers dispositions toward any kind of brand
  • Brands in a digital context
Track 5 Culture and Consumption
Track Chairs Suzane Strehlau (ESPM, Brazil)

Eduardo Ayrosa (UNIGRANRIO, Brazil)

  • Consumers in society, social processes and culture
  • Consumer’s identity projects through consumption
  • Market spaces and places, interactions among consumers and/or institutions
  • Consumer agency, resistance and deviance
Track 6 Diversity, Inclusion and Causes in Consumption and Business
Track Chair Fabio Mariano Borges (ESPM, Brazil)
  • Inclusion and promotion of diversity and equity in organizations and consumption
  • Consumer activism, boycotts, buycotts, political consumerism, consumer cyberactivism
  • Responsible consumption, sustainable consumption, citizen and ethical consumption
  • Brands and social causes, empowerment of minorities, marketing and subcultures LGBTQ+, racial minorities, refugees, gender equity, religious groups
Track 7 Global and Local Innovation
Track Chairs Felipe Borini (ESPM, Brazil)

Roberto Bernardes (FEI, Brazil)

  • MNC as a Differentiated Network of Innovation: Subsidiaries Innovations
  • Global Value Chain: functional, social and environmental impacts of innovations
  • Innovation Ecosystems, Networks, Clusters and new ventures
  • Global Startups: The challenge of local and global market
  • Frugal, Grassroots, Shanzay, Jugaad and Cost Innovation
Track 8 Innovation & Digital Transformation in Local/Global Business
Track Chair Júlio César de Bastos Figueiredo (ESPM, Brazil)
  • Impact of digital transformation on SMEs: routes, diagnostics, impacts over the innovation and performance, metrics of evaluation
  • New paradigms of innovation and business models for value creation: crowd funding, service delivery models, customer life time value, customer journey models
  • Creativity and innovation in business contexts: Creative cities, knowledge clusters, innovation in local, regional and global contexts, culture and innovation, coworking spaces
  • Emerging trends in digital marketing: data driven marketing, cognitive marketing, social analysis, automatic content generation, digital agencies, predictive campaigns
Track 9 Creative Economy
Track Chair Diego Santos Vieira de Jesus (ESPM, Brazil)
  • The relationship between the creative economy and cities: clusters; creative cities; regional development; etc.
  • Business models, innovation, entrepreneurship and internationalization strategies of creative firms
  • Creative economy and globalization: international trade; “cultural exception”; global institutional governance; etc.
  • Creative economy and development: the importance of culture and education; public policies to creative economy; social, economic and environmental inequalities; UN Millennium Development goals; new models of development
Track 10 Innovation in Higher Education
Track Chairs Manolita Lima (ESPM, Brazil)

Maria Fernanda Rios Cavalcanti (Pontifical Catholic University of Campinas, Brazil)

  • Innovative Course Management, Quality, Relevance of Higher Education
  • Digital Technologies, Innovative Curriculum Design in Higher Education
  • Teaching Development, Innovative Teaching-Learning Methods in Higher Education
  • Diversity, Inclusion and Critical Perspectives in Higher Education
  • Cases of Innovation in Higher Education
Track 11 Agribusiness and Food Management
Track Chairs


Eduardo Spers (ESPM, Brazil)

Carlos Eduardo de Freitas Vian (University of São Paulo – ESALQ, Brazil)

  • Agribusiness and Food Marketing
  • Agribusiness and Food Strategies
  • Agri-Food Chain Coordination
  • Agribusiness Institutions and Organizations
  • Global Agribusiness and Food Chains
Track 12 Public-Private Partnerships in Infrastructure
Track Chair Frederico Turolla (ESPM, Brazil)
  • PPPs in hard infrastructure: logistics, energy, telecoms and water and sewerage
  • PPP in social infrastructure: PPPs in health, education and other sectors
  • Long term financing, risks and insurance/surety/bonds for infrastructure contracts
  • Institutions as basis to private sector participation in infrastructure in emerging markets
Track 13 Investment Decision in Manufacturing & Macroeconomic Prices
Track Chairs Cristina Helena Pinto de Mello (ESPM, Brazil)

Patrícia Helena Fernandes da Cunha (UFABC – Federal University of ABC, Brazil)

  • Investment Decision and development
  • Globalization/Glocalization and competition: How countries compete?
  • Levering the field: macroeconomic prices (interest rate, exchange rate, inflation, salary rate, profit rate)
  • Monetary Policy Coordination and Balance of Payment
  • Productive sophistication and Profitability
  • Productivity versus Competitiveness
Track 14 FDI and Internationalization
Track Chairs Jorge Carneiro (FGV, Brazil)

Manuel Portugal Ferreira (Uninove, Brazil)

  • Inward and outward FDI
  • Industry 4.0 and the digital age: impact on FDI patterns
  • Foreign entry modes: determinants
  • Emerging market multinationals: patterns of competition abroad
  • Globalization, Glocalization, regionalization and de-globalization
Track 15 Stakeholders, Local and Global Networks
Track Chair João Maurício Boaventura (University of São Paulo, Brazil)
  • Managing for stakeholders, Stakeholder engagement and Stakeholder strategy
  • Value Creation and Appropriation (VCA) within stakeholders
  • Business Clusters Competitiveness, Business Clusters International Connections
  • Global Value Chains (GVC) Competitiveness, GVC connections to Business Clusters
Track 16 Finance and Accounting
Track Chair Wilson Toshiro Nakamura (University Presbyterian Mackenzie, Brazil)
  • Corporate Finance and Banking
  • Investments and Capital Markets
  • Accounting and Taxation Issues
  • Derivatives, Exchange Rates and Risk Management
  • Mergers, Acquisitions and Corporate Restructurings
  • Governance and Corporate Control
Track 17 Human Resource Management & Organizational Behavior for Social and Business Development
Track Chair Victor De La Paz Richarte Martinez (ESPM, Brazil)
  • Equality, Diversity and Inclusion (EDI): policies, programs and practices of Diversity Management to foster an inclusive workplace
  • Organizational Behavior, Multicultural management and Leadership: challenge issues in a digital area
  • The Sustainable Development Goals as Human Resource Agenda to support Dignity at Work
  • Critical Perspectives on Human Resource Management facing new business models
Track 18 Business Ethics, CSR and Sustainable Development
Track Chairs Flávio Hourneaux Júnior, University of São Paulo, Brazil

Kavita Hamza, University of São Paulo, Brazil

  • Challenges of decoupling growth from natural resources to a circular economy
  • Corporate & institutional response to UN’S SDGs issues
  • Philanthropy, social enterprises, and NGOs, & its impact on markets
  • Ethical Challenges: CSR, Social impact & measurement issues
  • Challenges of consumer behavior & consumption towards sustainability