Prof. Martin Rahe Award


It is an honor for me to be here today to deliver this first award created and dedicate in memory of my husband Martin Rahe.Martin was a wonderful person who loved and enjoyed his work. This is the reason why I am sure that, wherever he is right now, Martin is deeply grateful for this special recognition of his teachings and academic research work.
I hope this award motivates the first winner, and the future recipients as well, to continue and pursue their dreams in a successful research career.
Martin also had a dream, which, unfortunately, could not implement: his dream was to help talented students from underprivileged countries and schools. And this is something a person like Martin wanted to share his passion for his field with those who may not have had the same opportunities as himself. It is truly a sign of person who thinks of others and it is a very admirable trait of a person like Martin. I am certain that others professionals in his field recognized him not only for his excellent work but, most importantly, they recongized him for the wonderful and caring person he was to many people.
I wouldn’t like to finish this speech without recognizing those individual who made this all possible. I would like to extend my profound appreciation especially the cofounders of SGBED and EADA for leading this great initiative by creating this award. Finally, I would like to also extend a warm thanks for all your support and gestures of encouragement which I have received in the last months.
Thank you very much
Puri Cabezas, Martin Rahe’s wife
During the 13th SGBED Conference,  held in the 16-18 July 2014 at the Università Politecnica delle Marche in Ancona, the Martin Rahe Award was established for the first time. This title is recognized along with the Best Paper Award.
The first edition of Martin Rahe Award was won by the authors Longfei Li, Nitin Sanghavi and Claudio De Mattos for their paper
An evaluation of the effects of consumer cultural values on self-congruity: the case of “Apple” in the Chinese market


Martin Rahe was the one of the first people I met on my arrival at EADA Business School, four years ago this January. As we sat together in my office for the fist time, I had already been provided with some first character-sketches of EADA’s Director of Research – the responsibility he held until his untimely death. These second-hand references read like the usual list of stereotypes associated with Germans: strict, unbending, Cartesian. None of these being characteristics of mine, the first meeting with him, as a consequence, had an additional layer of diffidence beyond that which usually exists when meeting new work colleagues.
As is often the case when confronted with the person behind the caricature, in this meeting and more so over the next three years, I was to discover that this fierce reputation belied an open and engaged man, with a strong and sincere view of the issues confronting the School, and driven by the challenge of addressing them.
He did, effectively, embody some of the characteristics which the vox populi had told me about, but always in the sense that these are described as virtues. Never one to accept a lazy argument or excuse, he would demand – of himself, as much as everyone else – that if we gave ourselves rules to measure and govern our activity we either stick to them or change them and that we face up to the many challenges confronting a medium-sized, stand-alone business school; one with a great future – if only we are able to play our strengths and address our weaknesses.
In a country where rule-bending is practically a national sport, this could often lead to his being seen as dour and antipathetic, in a stark contrast to the colleague I discovered. Once engaged, his arguments would be peppered with a keen and often self-deprecating humour – one which would turn somewhat darker as the extent of his illness became clear, but never sour or rancorous. His task as Research Director would therefore always be one of encouragement and enquiry, conscious of the value of even the smallest contribution to the spirit of enquiry which is the true sense of Academia.
A friend of his friends and a dedicated professional with a clear sense of duty, Martin’s loss has left EADA with a permanent void. We hope that the Martin Rahe Award will be a fitting tribute to his work and beliefs.


Professor Ramon Noguera